Hall's identity is dual: lake lifestyle with a real downtown and a hospital anchor. Flowery Branch hugs the shoreline on the south, Gainesville anchors the economy in the center, and the county's growth has followed the I-985 corridor southward toward Gwinnett.
Households that live in Hall trade for the water, the pace and the jobs, not for proximity to downtown Atlanta. The county sits on Lake Lanier's southern shore, one of the Southeast's largest reservoirs, which shapes both the lifestyle and the value of everything along the water.